Truckerr

+ DETAILS

Year

Location

Client

Industry

Scope

Role

2019

NYC, USA

Truckerr

Logistics / Gig economy

Brand identity and Strategy

Design consultant and main contributor

Year — 2019

Location — NYC, USA

Client — Truckerr

Industry — Logistics / Gig economy

Scope — Brand identity and  Strategy

Role  — Design consultant and main contributor

Work completed via Toptal ⤤ 

BACKGROUND

With the aim to solve the many issues of the drayage and short-haul logistic industry, Truckerr was launched in 2019 with the promise to shorten and improve processes for suppliers and drivers by following the success of driving gig economy apps like Uber. 
The team at Truckerr, wanted to create a space that will open drayage to a new and younger generation while including the legacy partners.

PROCESS

The biggest challenge was to create a visual identity that would feel driver-centric while modern and tech-oriented. Through several workshops, we established an approach that would evoke the construction and trucker industry via the use of yellow and wrench-inspired custom typography work.

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