Start experiencing Culture

YuYuan

Design strategy
for S.Point

Shanghai — 2017

As one of Shanghai's major tourist attraction, Yu garden is famous worldwide to be an almost "preserved" piece of traditional China. A remnant of Shanghai's unique culture and history. However as famous as Yuyuan Toursit Mart is, most visitors only stroll through the lanes sampling at uninteresting gadget and souvenirs coming from mass production factories and available anywhere in China.

In an effort to up their offer and the genuine feeling of the place, YTM looked into collaborating with S.Point to better use all of the fifty local and unique protected intellectual properties at their disposal to develop new activities and products that reflect the local Shanghainese culture.

S.Point offered to come up with a new business model that would allow this developement of activities while duplicating their effort at preserving local culturesin other places in China.
For this the company would be made as two entities.  Yuyuan Gallery would  develop Shanghai's operations and create new exclusive products and activities. Yuyuan Holdign would on the other hand reproduce the same strategy and effort in other culturally rich cities of China taking advantage of the great boom in China's tourism industry.

YY-Intro
YY-IP
Prod 2
YY-MockUp-GIF
Plan Yuyuan Evolve
YYLogo1
YYLogo2
YYGallery_bag2
YYGallery_GiftWrap2
YYGallery_4
YY-End

— Skills & Methodology —
Concept design — Art direction — Brand design & strategy — Branding  — Product design

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