Logistics / Gig economy
Brand identity and Strategy
Design consultant and main contributor
Year — 2019
Location — NYC, USA
Client — Truckerr
Industry — Logistics / Gig economy
Scope — Brand identity and Strategy
Role — Design consultant and main contributor
With the aim to solve the many issues of the drayage and short-haul logistic industry, Truckerr was launched in 2019 with the promise to shorten and improve processes for suppliers and drivers by following the success of driving gig economy apps like Uber.
The team at Truckerr, wanted to create a space that will open drayage to a new and younger generation while including the legacy partners.
The biggest challenge was to create a visual identity that would feel driver-centric while modern and tech-oriented. Through several workshops, we established an approach that would evoke the construction and trucker industry via the use of yellow and wrench-inspired custom typography work.
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