Mac meets life_
Must Love Mac_
for Whitesp ce
Bangkok — 2016
Following the arrival of official Apple store in Thailand, Copperwired, long time partner and premium authorized reseller for Apple looked to developed a new brand to reconvert their existing store while expanding their offer and their reach.
Created to embody Apple's original ethos, Copperwired's new brand MUSTLOVEMAC_ aimed to be a place where "man meets mac and mac meets life". Through selling side by side Apple products and lifestyle accessories that are part of the Apple ecosystem and design approach, MUSTLOVEMAC_ gathers in one place all the best gear in a more lively style that suits Bangkok's atmospher better.
The original Hello from Apple old ads was chosen as a tagline to emphasize the the friendly brand voice cutting away with Apple's minimialistic - almost stark - image. For the same reason a throwback to the original Apple colours was chosen and used to define a series of categories, diving products and services.
Even though Apple Thailand gave their approval on the name, since then Apple's HQ in the US has vetoed the name and ask their partner Copperwired to change it. The URL MustLoveMac.co still stands but since the Store has been renamed A.i (Apple Intuition).
— Skills & Methodology —
Creative direction — Concept design — Brand design & strategy
Branding — Retaill design & furniture design