Reach far beyond !
for Octopus Innovation
Shanghai — 2017
Designed as a secondary proposal for MonAmi - a Chinese gym equipment manufacturer - the Como treadmill seeks to break with traditional treadmill styling.
Doing away with the starkness of brands like Nordic Track or Technogym, this appliance aims to inspire a new gym experience beyond the typical focus on performance goals.
With organic rippling curves and bold colours, the Como treadmill is shaped to be a flagship piece that, placed in a gym's windowshop, would be eye-catchy and galvanizing, attracting new customers.
— Skills & Methodology —
Concept design — Creative Direction — Sketching — CMF research — Industrial design