Reach far beyond !

Como Treadmill

Industrial Design
for Octopus Innovation

Shanghai — 2017

Designed as a secondary proposal for MonAmi - a Chinese gym equipment manufacturer - the Como treadmill seeks to break with traditional treadmill styling.
Doing away with the starkness of brands like Nordic Track or Technogym, this appliance aims to inspire a new gym experience beyond the typical focus on performance goals.

With organic rippling curves and bold colours, the Como treadmill is shaped to be a flagship piece that, placed in a gym's windowshop, would be eye-catchy and galvanizing, attracting new customers.

Como-1
Como-Moodboard
Como-Croquis
Como-Sketch2
Como-Sketch3bis
Como-Sketch1
Como-Inspo
Como-2
Como-4
Como-3
Como-Run

— Skills & Methodology —
Concept design — Creative Direction — Sketching — CMF research — Industrial design

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