Chapayom China
Brand development
Project run through different agencies
Shanghai — 2016 · 2018
Born in southern Thailand, Chapayom is locally one of the major tea brands with over 700 locations nationwide. This success sparked the interest of Chinese investors who acquired the license to import and develop the brand in China.
Over two years and through several agencies, those investors entrusted me to create, develop and maintain a consistent and punchy brand system that reflects Thai culture and its delights in the eye of Chinese customers.
I developed a full trilingual VI system and a brand story inspired by traditional Thai tales, set a style for shops, and strategized the brand's promotion.
Strategic Design
Branding — VI
Packaging
Retail Design
Online Promotion — Event Design
Typography
