Chapayom China

Brand development
Project run through different agencies

Shanghai — 2016 · 2018

Born in southern Thailand, Chapayom is locally one of the major tea brand with over 700 locations nation wide. This success sparked interest of Chinese investors who acquired the licence to import and develop the brand in China.

Over two years and through several agencies those investor entrusted me to create, develop and maintain a consistent and punchy brand system that reflects Thai culture and its delights in the eye of Chinese customers. 
I developed a full trilingual VI system and a brand story inspired from traditional Thai tales, set a style for shops and strategised the brand's promotion.

Strategic Design

Branding — VI

Packaging

Retail Design

Online Promotion — Event Design

Typography

Chapayom_Main
Yak-Compare
Logo Evolve
Cup-mockup
CupB2-Light
Medium-cup_MockUp2-Light
New-Cup-Light
Chapayom-Shop_02
Chapayom-Shop_023
CupSeal-Light
ReminderSticker_MockUp-Light
Poster-Light
iPhone_Wechat-Light

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