ChampX

Brand development
for La Fabrique de l'Est

Paris — 2015 Update

Born from the collaboration between a bottling company and La Fabrique de l'Est, ChampX is a silicone cover designed to fit over a demi-bouteille of Champagne and to give it a unique look worth sparking interest and breaking the ice.

Inspired by the "porno chic" aesthetic from the late '90s and its "shockvertising" strategy, the ChampX's sextoy-like cheekiness and kinkiness aim to target the night-life Parisian industry.
Both a flagship piece acting as a display of all the supplier's abilities and a will for innovation, the ChampX is an unparalleled piece of memorabilia from Paris' wildest hours.

Industrial Design

Material Exploration

ChampX-3
ChampX-narrow2
ChampX-4

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