ChampX

Brand development
for La Fabrique de l'Est

Paris — 2015 Update

Born from the collaboration between a bottling company and La Fabrique de l'Est, ChampX is a silicone cover designed to fit over a demi-bouteille of Champagne, and to give it a unique look worth of sparking interest and break the ice.

Inspired by the "porno chic" aesthetic from the late 90's and its "shockvertising" strategy, the ChampX's sextoy like cheekyness and kinkyness aims to target the night-life Parisian industry.
Both a flagship piece acting as a display of all the supplier's abilities and a will for innovation, the ChampX is an unparalleled piece of memorabilia from Paris' wildest hours.

Industrial Design

Material Exploration

ChampX-3
ChampX-narrow2
ChampX-4

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