Is toothpaste just toothpaste ?
for Octopus Innovation
Shanghai — 2017
AIM, an American toothpaste company, sold their licence to their Chinese supplier to develop their own brand, under the same name, throughout Greater China.
In a very competitive market but yet full of potential, AIM China looked to rethink their brand and develop a new "feeling" to position themselves on this new market.
The goal was to keep the American "technology and quality" part of the original brand while developing a new approach that would cater for the very niche and e-commerce oriented Chinese market.
Following the Blue Ocean Strategy a proposal for several niche in the market were higlighted and potentialised.
It is now to the investors to decide into which approach they are willing to invest to !
— Skills & Methodology —
Market research — Brand design & strategy — Art direction — Branding