Bonjour Focus Lab – Julien Cornelius

Hi FocusLab Team,
I am Julien, a French, Maryland/DC-based, senior designer and project manager with 8+ years of experience.

I bring experience working on 5 continents for clients in a wide array of industries from non-profits and startups to Fortune 500 like Parker Meggitt, Volkswagen, and Apple.

I am dedicated to creating value for people and organizations through Brand design, Visual design, Strategic design, Service design, CX/Experience design, and more.

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While I'm rebuilding my website, please take a moment to review selected excerpts of my work and highlights of the challenges I've taken on over the years:

Through my years as a designer and leader, I have:
→ Led the design at an early-stage biotech startup
→ Provided a consultative project management approach to hundreds of clients for a top-performing network
→ Designed a F&B "wunderkind" from the ground up to 50+ locations in less than 2 years
→ Supported the growth to +200K followers of a wellness influencer
→ Guided brand penetration to new countries
→ Reworked Prudential's SEA compliance and e-learning content
→ Support digital transformation via a loyalty app design
→ Rethink the CX of a blooming cosmetic company
→ Support the mentoring of young professionals for the American Institute of Graphic Arts
→ Drive healthy behaviors through storytelling
→ Envision the future of sleep products
→ Helped clients rethink their B2B communication and grow their brand equity
→ Turn sale agents into active brand promoters with social networks
→ Designed two seasonal campaigns for Starbucks China
→ Led multidisciplinary and multicultural teams
→ Mentored and volunteered with several design-oriented associations, including the AIGA
→ Designed new creative strategies for Toptal, Sony, Oreo, Volkswagen, Sony, and more
→ Never eaten at Applebees but would love to have a team lunch there with all of Focus Lab
→ Successfully overfed with great pleasure former team members and clients
→ Been elected "life of the party" at my last team offsite
→ Had the privilege to see my illustration and photography work take part in several exhibitions

Selected Work
2015→2023

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